How to create Online Content That Grabs Attention In Seconds - Tay Guan Hin
Has our attention span become shorter than the attention span of a goldfish? Expert studies seem to think so! We're currently living in an online world of massive information and these days, we’re exposed to more information than ever before. From social media posts to news and entertainment promotions, people are being constantly fed with attention seeking content and it has become easy to brush aside information deemed irrelevant. So how can we then effectively grab the attention of people with our online content, be it our social circle, business network, or customers? The answer is by creating "Thumb-Stopping Content”. In this illuminating talk, Guan Hin shares 3 creative principles you can use to create online content that will hold the attention of people and increase your brand's visibility in seconds.
About The Speaker
Tay Guan Hin • Brand Strategist
Tay Guan Hin is the first Cannes Lion Outdoor Jury President in Asia, an award-winning global chief creative officer who has worked in global advertising networks like WPP and Publicis. He has helped Shell, J&J, Abbott, P&G, HSBC & Unilever improve their market share and solve business challenges. For the past 25 years, Guan has delivered insightful creativity by building digital capabilities to increase brand preference in over 15 countries. A highly sought after global keynote speaker, he has appeared in international media, like BBC, Mediacorp, Today, Channel News Asia, Straits Times, Money FM among many others.
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